Image Projection on Building Facades

I recently saw a wonderful visual arts display where a group of University Architecture Students were using the clean facade of a building as a ” projection screen “, they had set up a high performance digital projector across the street from the building and where “throwing” animated 3D images onto the building’s surface that had been beautifully matched to complement the building facade.

The result was truly spectacular and many people where literally stopped in their tracks in the street by this projection display and where starring up at the stunning light show.

Looking beyond the immediate ” wow factor ” of the event I started to think about the potential to throw a full scale digital Artists Impression of proposed renovation or remodeling project onto an existing building.

As I have found so many times over the years with “inspired ideas” a few minutes online provided many examples of different teams of Architects, Artists and Advertisers exploring this digital medium around the World.

I found examples of Architecture and Building Projection both indoor and outdoor, in black & white and in stunning color, using static images and full animated motion, this is an area of Digital Media Marketing that I am certain will continue to grow and become more and more engaging with advances in the projection technology.

Here are a few of the best examples of Outdoor Building Projections that I found in my search online, I hope that you enjoy them as much as I did.